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Marketing 4.0 : era cyfrowa


Title :
Marketing 4.0 : era cyfrowa
Authors :
Kotler, Philip (1931- )
Kartajaya, Hermawan (1947- )
Setiawan, Iwan
Co-authors :
Gasper, Dorota. Tłumaczenie
Subject :
Marketing
Marketing elektroniczny
Poradnik
Publisher :
Warszawa : MT Biznes
Publication Year :
2017
Physical description :
184 s. : il. ; 24 cm
ISN :
9788380871908
Books

LDR 01237cam#a2200337#i#4500
001 0792901043383
003 WA 926
005 20180215051901.3
008 171019s2017####pl#a#########|000#0#pol#c
020 %a 9788380871908
041 1 # %a pol %h eng
080 # %a 339.138:004.738.5
100 1 %a Kotler, Philip %d (1931- ).
245 1 0 %a Marketing 4.0 : %b era cyfrowa / %c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; przekład Dorota Gasper.
260 # %a Warszawa : %b MT Biznes, %c 2017.
300 %a 184 s. : %b il. ; %c 24 cm.
380 %a Książki
380 %a Poradniki i przewodniki
650 9 %a Marketing
650 9 %a Marketing elektroniczny
655 9 %a Poradnik
658 %a Zarządzanie i marketing
700 1 # %a Kartajaya, Hermawan %d (1947- ).
700 1 # %a Setiawan, Iwan.
700 1 # %a Gasper, Dorota. %e Tłumaczenie
710 2 # %a MT Biznes. %e Wydawca
856 4 # %u http://opac.bp.ostroleka.pl/integro/site/recorddetail/0792901043383 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC
920 %a ISBN 978-83-8087-190-8
980 %a 339.138:004.738.5 %y Marketing elektroniczny. Marketing internetowy
990 %a #lit. psych.-społeczna
999 %b eb (03/01/2018) %c eb (03/01/2018 ; 080+, 100, 388-, 700, 980+, 990+) %r 2017

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Library :
BP Ostrołęka
Inventory number :
K 78356
Call number :
W 78356

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